Gerald Ratner
Many believed that Gerald Ratner was finished and had committed business suicide after he labelled a sherry decanter 'crap' in front of a 6000 strong audience of business people. With his reputation seriously tarnished, MCA were retained to promote his latest commercial venture and restore his status as the ‘King of Bling’.
Thanks to Max Clifford Associates, Gerald was able to reclaim his place at the top of the jewellery trade and restore his diminished fortunes. Gerald's new venture www.geraldonline.com flourished from the word go, taking £3 million within 3 weeks. MCA secured over £4 million worth of media coverage, propelling him back into the media spotlight - only this time the coverage was positive.