Gillian McKeith
Gillian McKeith has been with MCA since the spring of 2004, when the first series of her show You Are What You Eat (C4) hit our screens.
MCA were tasked with handling publicity for the series as well as building Gillian’s personal profile. We also worked alongside Penguin Books to generate publicity for Gillian’s book to accompany the series. You Are What You Eat became an instant hit, regularly achieving record viewing figures for Channel 4. The accompanying book went straight to the top of the best-seller lists and stayed there for several weeks.
MCA introduced Gillian to Brian McFadden and Kerry Katona and she devised a healthy eating plan for them. Their resulting weight loss attracted enormous media interest and Gillian quickly became a household name. Through MCA, Gillian has also worked with numerous other celebrities since 2004 including Big Brother’s Chantelle Houghton, Michelle McManus and X-Factor mentor Sinitta.
Gillian has since published two further best-selling books and You Are What You Eat is now on its fourth series.