Shilpa Shetty
MCA were hired to handle public relations for Bollywood Star Shilpa Shetty after the media storm that erupted during her time in the Big Brother House in early 2007.
As well as brokering exclusive interviews with the Daily Mirror, Reveal Magazine and Sky News.
MCA established film and perfume deals for Shilpa, and the perfume S2 went straightinto the top ten best selling perfumes in its first week of launch. Shilpa’s film ‘Life in a Metro’ received critical acclaim and was the first Bollywood film to have its premiere in
Shilpa Shetty and her fiancé, entrepreneur Raj Kundra have purchased a 33% stake in V8 Gourmet Group. V8 Gourmet is an international Indian food company valued at £20m and encompasses The Bombay Bicycle Club Kitchens, Tiffinbites, Vama and Gourmet Creations brands.
The investment also sees the launch of Ms Shetty’s