Protection
MCA’s work is a combination of promotion and protection. The British media is increasingly intrusive and vitriolic and as a by-product of this, Max Clifford Associates’ unrivalled media contacts and knowledge are called into play to retain their clients’ reputation and standing. Anticipation of a scandalous revelation is often the best way of stopping it appearing and this is what MCA does time and time again because of the uniquely close relationships they hold with clients. As Max says, “I usually know more about a client’s personal life than their husband, wife, boyfriend or mistress – this is why I can save a career and/or millions of pounds.”